The Group
Built for the actual problem.
Four specialist practices — business operations, marketing strategy, visual production, and commercial infrastructure. Deployed against what the business actually needs, in the right sequence. Not a package. Not a retainer. The right team at the right time.
The Thesis
Operational businesses provide the proof of concept.
Every system, framework, and approach offered to clients has been tested inside owned and operated businesses first. Not borrowed from theory. Not adapted from someone else's case study.
The group is built on the belief that credibility in consulting and advisory comes from operating — not observing. When Hemi sits across from a salon owner or a restaurant operator, he understands the actual mechanics of their business.
The Companies
Distinct brands. Shared direction.
Most businesses that think they have a marketing problem actually have a business problem. SigmaSync goes in first — working on operations, management structure, sales systems, financial clarity, staff performance, and strategic direction. Once the business is built to deliver, everything else makes sense.
Serves: Founders, operators, and management teams at SMEs. Service businesses at start, scale, survival, or turnaround stages.
Strategy-first. Not an agency, never an agency. MPS helps businesses understand their market, position clearly, and build the systems that support sustainable growth. Built on 18 years of commercial photography, direct ownership of businesses in hair, beauty, and aesthetics, and a working understanding of the regulatory, financial, and operational layer underneath the marketing.
Serves: Small to medium businesses, startups, and entrepreneurs needing market clarity and scalable marketing systems. Particularly strong in hospitality, hair, beauty, and aesthetics.
The visual content production arm of the group. Photography, videography, art direction, brand imagery, and commercial visual content. Not a traditional production agency — a strategic production capability that MPS and SigmaSync can deploy when strategy needs to become content. MPS provides the strategy. Pixel Matrix provides the production. In sequence, not simultaneously.
Serves: Brands needing high-quality visual content for campaigns, websites, and social media. Agencies requiring white-label content execution. Works across all industries served by the broader ecosystem.
04
Coming soon
Commercial Hubs & Startup Incubation
Physical anchor for the group
The physical infrastructure arm. Manaaki develops shared commercial business hubs — leasing larger premises, subdividing internally, and subleasing to complementary businesses. Hubs are themed by industry to create natural foot traffic and ecosystem synergy between tenants.
Serves: Solo operators, startups, and small teams needing flexible commercial space. Businesses that benefit from proximity to complementary operators.
How It Works
Every client enters somewhere. The group finds where they belong.
Business needs fixing internally
SigmaSync
Always first if the business isn't operationally ready
Business needs marketing
My Pixel Strategy
Referred from SigmaSync or direct intake
Business needs visual content
Pixel Matrix
Referred from MPS or SigmaSync, or direct
Business needs commercial space
Manaaki
Referred from SigmaSync or direct
Hub tenant needs marketing
MPS + Pixel Matrix
Coordinated via Manaaki
Hub tenant needs business support
SigmaSync
Coaching and performance management on-site
How We're Built
Assembled for the work. Not built for overhead.
Hemi Hārā
Creative Director & Principal
Ground-level and management experience across telecoms, construction, beauty, hairdressing, hospitality, and food markets. 18+ years as a commercial photographer and art director. Directs all engagements across the group — from brief through to delivery.
Specialist Network
On-demand. Brought in when the engagement requires it.
Every project is assembled around what it needs. Camera crew, designers, strategists, subject matter experts — brought in for the engagement, not carried as overhead. Specialist selection is directed, briefed, and overseen throughout. The client gets the right people for their job, not whoever is on the payroll.
